Welcome to Automotive Minds
Automotive Minds has been created to provide those working in the automotive sector, with Mental Health and Wellbeing training courses, uniquely tailored to the industry. We also deliver “real world” Sales Executive and Management training, which presents simple, practical, and tried and tested methods, for improving employee engagement, management capability, sales, revenue, and customer satisfaction.

What we do
Automotive Minds places our clients in the driving seat, by offering a blended approach to employee learning and development. We offer onsite and virtual classrooms for bespoke training programmes, and a suite of e-learning courses, which allow our members to learn at their own pace.
Testimonials
Sadie Rose Carling – Account Manager Citnow.
Dave gave me the confidence to build a career in the automotive industry as a young woman and never let me forget my potential. The most motivational and effective trainer ever had the pleasure of meeting during my time within the dealership. Dave really has a passion for helping other people learn, grow, and succeed. I embarked on a training programme created and delivered by Dave back in 2013 which helped form the skills I needed to become a successful salesperson. Dave was just a phone call away at all times. He would often visit the dealership I was at to offer support when needed. I am confident that even if I called Dave today, almost 6 years on, he would still do what he could to help me grow and develop.
Ezekiel Tulloch - Business Manager
David Cain is a very influential individual. With his experience and knowledge of the Motor industry, plus his passion to always be the best, his infectious drive becomes a beacon of direction to you, which also enables a strong, yet direct journey for all those who want to work and become one of the elite.
David came to my dealership, when I was just a sales executive and spent just 1 whole day with myself and the rest of the team. With his robust process and positive mental attitude, David aided the team including myself into a more positive direction, which also made us one of the strongest sites in our dealer network and had us competing against our bigger/flagship sites.
David’s direction is more like taking a blank canvas and a making it into a work of art.
Chris Coughlan – General Manager, Trustford.
Dave is one of the most energetic, engaging Head of Business I’ve worked with. His passion for everything he does shines through and the enthusiasm it delivers across his respective colleagues is always apparent. As well as being ultra-professional, Dave is a warm hearted, encouraging friend and colleague. One of the good guys
Sarah Davies - Business Manager
Very highly recommend David as a senior manager and regional trainer. I credit David with guiding me through the business manager training process and giving me the confidence to maintain that role well. In most situations like this the training team would then leave you to get on with your role but instead David would regularly check up on me and also share any new knowledge and tips to give me the edge. Most importantly he is a genuine, down to earth colleague who would be a credit to any company and I look forward to hopefully working with him again one day.
Sunny Chavda - Entrepreneur
David was integral in my personal development as I climbed the ladder at TrustFord. In 2011 I decided to pursue my career at Sytner, however David worked hard to bring me back, but this time as a Sales Manager. It is very daunting when you step up as a young Manager.. you need people around you to offer help and guidance at the right time and that’s why I thank David to this day for being my Mentor. His key strength..
Communication- he’s up there with the best when presenting to a small or large group of people. He often presented at conferences and I certainly engaged with his style.
I would enjoy working with/for him again any day!
Suzy Bell - General Sales Manager, Perrys Motor Sales Ltd.
I worked alongside Dave for numerous years at Trustford. During that time, I saw Dave excel at the core elements of his position such as achieving and moving forward various sites kpi’s, training and building key relationships throughout the group. He always led from the front and developed new initiatives. Working with Dave during this time was a pleasure and he played a key part in my own career progression. Dave has excelled at his career and continued his hard work, his progression is well deserved.
Joel Elvidge - Group F&I and Renewals Manager, Hartwells Ltd.
I worked with Dave for around 5 years at Trust Ford, his passion for his job, customer service, training and the world of automotive is unsurpassed, highly motivated and highly motivational
Jane Hogarth – HR Manager
Dave has an endless amount of drive and colleagues that want to be successful thrive well under his leadership. Together, in the latter few years we supported a large number of colleagues through ill health, bereavement of fellow colleagues and redundancy. Dave was caring, thoughtful and personally committed throughout, always ensuring the wellbeing of his teams and their families
Tony Jacques – Ford Credit.
I worked with Dave closely while he was at Trust Ford. I can say that I found him always to be highly motivated (and motivating) leading his teams by example and quick to respond to opportunities and issues. He understands the role of the dealer extremely well and excels in his passion to deliver outstanding customer service. I hope our paths cross in future.
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Our Purpose
To professionally develop and care for the minds of people who work in the automotive industry.
Our Principles
Learning – Develop courses that are motivational, enjoyable, and fit for purpose.
Compassion – Respect and support every client.
Integrity – Be open and honest and preserve the trust always.
Partnership – Engage and develop a long-term meaningful relationship.
Our Ambition
Together we will:
Reduce the stigma associated with Mental Health.
Make the Motor Industry the benchmark for equality and inclusivity.
Grow and retain the best talent.
Be proud of who we are and what we do.